Do you want to sell a product online but aren’t sure what type of photos will get you the best exposure and sales? The answer is simple: take professional-looking photos of your products. It may sound like a difficult task, but you can take a product photo with the right guidance and equipment that will get customers drooling over them. So How to Take The Best Photo of Your Products
What Makes a Good Product Photo?
Take a look at the top 10 product categories on Amazon: hundreds of thousands of products are available for sale. Among those hundreds of thousands, there is a tiny percentage of products with outstanding photos. If you want to set your products apart from the competition and start selling, take better photos than your competitors.
When you upload photos of your products online, every potential customer will base their decision to purchase what that product looks like in the photo. The more professional the picture looks, the more likely someone will buy it.
That’s why you want to make sure your photos are high quality; that means crisp and clear, with no glare and proper lighting. Having a variety of angles for each product is also a good idea.
What Kind of Equipment is Needed?
To take high-quality product photos, you will need a professional camera and lens. You can use your existing digital camera or smartphone, but the results will not look as professional. You can also use a DSLR camera but will need a good quality lens.
Professional equipment may not be in the budget of the average eCommerce store owner, so an inexpensive camera that has all the necessary features is better than none at all. You can even see photos taken with a smartphone or digital camera in the top product categories on Amazon. The point is, you don’t need a professional camera to take high-quality product photos.
The Features to Look For
Most cameras, even the ones that come free with your phone, have the features needed to take high-quality photos. For example, before taking a photo, you should activate the flash and set it to automatic mode. This ensures the flash will go off when needed and keeps the camera from getting too bright. Also, it’s a good idea to take a photo while adjusting the exposure settings, so your photos look as dark or bright as you want.
You will also want to use a tripod or other support device when taking product photos. It allows you to take your product from different angles and at a variety of heights so you can get the best shots possible.
Now that you know what equipment you need to take photos of, the next step is to take the photos. After that, you can use photo editing software to edit and enhance your images before uploading them online.
Try different settings on your camera and wait a few seconds between shots; otherwise, you may end up with too many photos that look the same. You will also want to take photos from different angles and heights to make sure you get the best pictures possible.
Sometimes it helps to take several photos of the same product to capture different views and angles. Take a shot from above, below, and the side of your product. Also, use a variety of backgrounds so you can set the mood for your photos.
You Want an Accurate Representation of Your Product
The goal of your photos is to represent the products that you’re selling accurately. You want to show the size and scale of the products and make sure they are visible to the customers.
You don’t want to hide any part of your product, so it’s better to use a simple background that doesn’t distract from what’s in the photo. A clean white background is the most common and offers the best contrast for your products.
Don’t Use Stock Photos
You might be tempted to use stock photos of similar products, but don’t do it. If someone buys your product and expects something different, they will likely complain and ask for a refund. When you’re selling products online, your reputation is on the line.
Always take photos of the actual product you’re selling. If you have multiple items, take a picture of each one to show their differences. It’s also a good idea to show the product from different angles and with different lighting.
Here Are Some Common Mistakes People Make When Taking Photos of Their Products
1. Not taking a photo of the product from different angles
Do you have a unique product that stands out from the crowd? Then make sure your photos show it off to the best of your ability. Take pictures from multiple angles and at different heights to highlight your product.
2. Lighting the product incorrectly
If you take a picture of your product and it’s too bright, then you should adjust your exposure settings. The photo needs to be light enough that the details are visible but not so bright that the product is washed out or glares.
3. Not using a tripod or other support device
Having a stable base is essential if you want to take high-quality photos without any errors. You will take the photo and focus on adjusting your settings while the camera stands still.
4. Taking photos with your device’s default camera app
A lot of phones come with a built-in camera app that can take good photos. However, if you want to take high-quality product photos, you will need a separate app with all the features required. This will give you more control over the settings and keep your images looking as professional as possible.
5. Having blurry photos
Even though you may think your photos are looking fine, they’re not. You’ll notice that your photos have a lot of blurriness, and details are missing when you look closer.
Take several photos and zoom in on the ones that look more clear. Then lower the exposure settings, so your photos look darker and better.
6. Not taking enough photos
If you’re taking photos of your products, then you want to make sure you have a large selection to choose from. This will help when editing the photos later on so you can pick the best ones. The more options you have, the better.
Should You Edit Your Photos Using Image Editing Software?
This is the age-old question that everyone always asks. There are two options, and both are valid depending on your product and goals. The first option is to take photos of your products with no editing applied, so they look as natural as possible.
If that’s what you want, then don’t change a thing. The other option is to make some minor tweaks to your photos, just enough to make them look more professional.
Editing your photos is a personal preference, but many sellers go with the latter option to make sure their products look as clear and realistic as possible.
Editing Your Photos to Make an Impression on Customers
Now that you know how to take photos of your products, the next step is editing them. If you’re selling a product that’s unique or hard to photograph, then you may want to edit the background out before uploading. You also have to adjust your photo’s appearance so it doesn’t look too dark or light.
Editing photos is a crucial part of your product photography process because it affects how people perceive your products. The first thing that people do when they look at a picture is to look at the product and make a judgment about it.
The editing process will be different for everyone, depending on what you want. If you want to highlight certain parts of the product, then crop out everything else. You can also add a plain backdrop if your product doesn’t look as good without one.
Some other tricks can help you with editing, such as adding text to your photos and making the words look more professional. You can also add filters to your pictures to better set the mood or create a layout with your photos.
Editing photos is all about making your products look as appealing as possible. This will make them more attractive to customers and improve your sales.
5 Tips for Editing Your Photos of Products in a Professional Way
1. Use a Professional Editing App, How to edit by apps
There are plenty of options for editing photo apps for your phone, but you should use the one that works best for you. The camera app that came with your phone will help if you don’t know where to start.
2. Adjust the Exposure and Lighting
Make sure your photos look as natural as possible by adjusting their exposure and lighting. Make sure to use a photo editing app that lets you do both simultaneously, so you don’t have to go back and forth.
3. how to Edit the Background and Add Text
This is useful if you want to make your product stand out by removing any distractions. You can add a white or black background to the photo and then use the text tool, so your customers know what you’re trying to sell.
4. how to Add A White Backdrop
If you have a red product, you can use a white background to make it look more appealing. The same goes for any other colours. If you want to take advantage of the colour contrast, put a backdrop behind your product, so it looks good.
5. how to Make the Photo Feel Like a Real Product
The photo needs to feel like a genuine product that you can go through and touch. This means that the photo needs to look clear and realistic. You also need to add enough information, so people know what the product is about.
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Product photography is a vital part of selling products online, and it’s something that you should take seriously. If you want to sell more products in the future, then the photos will significantly impact whether people buy them or not.
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